Purchase Information & Techniques
Advertising And Marketing
Where are you going to advertise your property?
How are you going to advertise your property?
Where will your buyer come from?
Most private sellers are unaware that real estate agents advertise simply to build their office’s profile… most private sellers are unaware that nearly all advertising money spent is wasted… most private sellers to a certain degree tend to copy what real estate agents do, and why wouldn’t you, after all they are supposed to know what they are doing!
Take the big detailed For Sale signboard agents use as an example, packed with information and detail of your property and even a few photos. A buyer sees the sign, stops, has a read and drives off never to be heard from again… why? Simply because they feel there is enough detail on the signboard for them to decide if it’s suitable for them or not! Agents make you pay for potentially losing a good buyer, why… because they get to promote themselves, they have their brand plastered over most of it! Don’t let a sign do the selling for you, you need to do the selling, personally! Stand back and think about it…. is the sign worth spending $500 on? Now you might be thinking how do you know they a good buyer? If a buyer calls from a sign it means that they like the look of your property, they like the location of the property…. Your more than half way to a sale!
Real Estate Agents push these signs on sellers as well as newspaper advertising, glossy brochures, etc etc as they get to promote their brand at the seller’s expense. It’s you paying for all this “advertising”. Most photographic images taken indoors make rooms appear smaller than they are in reality; you need to get the buyer past your front door so they can “experience” your home, so they can “feel’ your home.
All you need is a simple sign that says FOR SALE and displays a contact phone number, a buyer will then have to call you for the details, when you get the call you can then “sell” it to them.
The Private Sale Gurus Advertising and Marketing Report will leave you in no doubt as to which systems are useful to YOU. Don’t spend hundreds or thousands of dollars on marketing and advertising that is predominately designed to promote brand awareness remember, you have only one house to sell and you are not a real estate office!
This report also looks at the many different methods of presenting your pricing to buyers. These methods can greatly influence your final sale price, for example “Price Range Selling” ie For Sale $380 000 to $450 000. As a buyer, how much would you want to pay? One has to question the logic of asking a price lower than that which you wish to receive. Agents use this to generate activity which makes them look like they are working hard in the eyes of their sellers; unfortunately it solicits low offers by attracting the wrong buyers who can’t afford what the seller wants!
A PDF report- 7 pages excluding cover, 2504 words. No graphics, no padding, just good constructive solid advice.
Price: AUD $19.95
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